You’re expanding into new geos, perhaps NYC or LA…maybe Austin or Chicago. Whichever metro lineup is right for your brand, BDE PR helps your brand capture the attention of those early adopting tastemakers who call these cities home: the neophiles. Neophiles lead consumer trends and mint cultural currency. They will become your brand’s sales velocity ballast and product evangelists as you move towards national distribution and shelf longevity.

To that end, peep the emoji scatter plot above. We’ve looked at the DMAs early-stage F&B brands often prioritize, and mapped these DMAs to two variables correlated to a consumer’s likelihood of trying new F&B products: enthnoracial diversity and education level.

The story angles, digital publishers, and news outlets that get the most attention in these DMAs is the same brand storytelling and media relationships that BDE PR specializes in.

Our public relations efforts focus on markets where product trial odds are in your favor.

We place your brand in front of neophiles who are keen to take a bite and sip of something new.