Nike is God's Favorite when it comes to marketing. Yet, their stock has fallen to its lowest earnings multiple of 10+ years. All during an Olympic year. What’s off?

True story: a fake pearl necklace sells for $211,000 and makes the sucker who bought it $26,000,000.

And it’s a strategy you can replicate in CPG.

What consumer trends are next in F&B? The old is about to become new again.

Emerging CPG brands, don’t by shy about your small-scale manufacturing.

If you work in F&B, study emerging fashion. What’s the connect?

If cinnamon is the skinny jeans of spice, cardamom is its slouchy denim sibling. Do with this information what you will.

Chances are, your industry peers are reasonably smart. What if you tried doing something fellow smart folks would dismiss as stupid?

Potatoes hold product positioning wisdom. Here’s what you need to know.

Most companies focus their messaging efforts on appealing to the conscious mind: rational thinking and logical reasoning. They’re losing out.