Adrienne Han Adrienne Han

Embrace Stupid

Chances are, your industry peers are reasonably smart. What if you tried doing something fellow smart folks would dismiss as stupid?

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Adrienne Han Adrienne Han

Conscious Constraints

Most companies focus their messaging efforts on appealing to the conscious mind: rational thinking and logical reasoning. They’re losing out.

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Adrienne Han Adrienne Han

WTF are F/Caps

Part of being a tastemaker is having a hand in DISCOVERY. What are f/caps and why are they your friend?

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